Un – With the GreenPocket against overconsumption and fashion waste
by Cheryll Mühlen
Upcycling is one of the most important tools against throwaway culture and textile waste. The Preloved label Un not only makes use of this method, but has embarked on a mission to lift upcycled fashion out of the niche and make it a mass movement. The focus of this endeavour is denim, which Un reuses in new creations. The styles feature Un's trademark GreenPocket. Together with Un founder and CEO Joono Simon, we take a look behind the scenes of the newcomer brand.