Baby, it’s cold outside – The sustainable future of the outdoor segment
by Cynthia Blasberg
In the cooler months of the year, performance and functionality play a decisive role in our wardrobe choices. So it’s a good thing that developments and innovations in new materials and finishes never stand still. Bio-based and biodegradable materials in particular are a fantastic opportunity to set the outdoor segment up for a sustainable future – without having to forgo waterproof and warm parkas or puffer jackets.