Madewell becomes first US denim brand to partner with Bluesign System

Bluesign, the sustainability solutions provider for the textile industry, has entered into an official partnership with the fashion and denim lifestyle brand Madewell.  The brand is the first US denim company to collaborate with Bluesign. With this step, Madewell underlines its commitment to reducing its environmental impact through the implementation of the best available techniques and sustainable practices in denim production.