Kings of Indigo – Kings of restart

When denim label Kings of Indigo filed for bankruptcy in November 2022, the fair fashion community was caught unawares. The Amsterdam-based company was considered a trailblazer of eco-friendly production and avoided all toxic substances – everyone hoped a savior would come who could take it over. And that was precisely what happened on December 21 in the form of entrepreneurial couple Kathrin and Sebastian Proft, who already had in-depth experience of saving floundering fashion firms: After recruiting fashion retailer Dollinger, they took onboard the brands Stapf and Feli & Hans. With the Kings of Indigo denim brand, they’re now moving out of the domain of folk costumes for the first time – a brilliant twist of fate, as Sebastian Proft explains in conversation with us.